It's now official the U.S. based Ameristar Casinos
will be entering the Chicagoland gambling market now that the Indiana Gaming
Commission has approved a transfer of ownership interest from Resorts East
Chicago to Ameristar. Resorts East Chicago is a casino catering to the
Chicagoland market, which makes up the third largest casino gambling market in
the U.S. (only behind Las Vegas and Atlantic City). Bringing in over $2.5
billion annually, the gambling market in Indiana, Missouri and surrounding areas
is certainly a region any casino operator would be happy to successfully tap
into.
Ameristar issued a press release announcing the
news, which was given today in a regular meeting of the Indiana Gaming
Commission. Ameristar said they expect to close on the purchase no later than
Tuesday, September 18. At that time, the re-branding process will begin, which
should take no longer than one year to finish.
Ameristar Casinos plans to transform Resorts East
Chicago so that it is identifiable with the Ameristar name by improving the
casino floor offering and making upgrades to the on-site dining amenities. The
most identifiable Ameristar touch, however, will be in how the casino is
marketed to the Chicagoland crowd. The company has said they will be using the
same approached to marketing that has proven successful for them in other casino
markets in the U.S.
The actual sale of Resorts East Chicago went for
$675 million, which Ameristar paid in full with cash. The sale was made with
Resorts International Holdings, LLC, which is an affiliate with Colony Capital
and investor Nicholas Ribis. Chicagoland residents can expect to see the
Ameristar Casinos name on billboards and elsewhere very soon said company CEO
and President, John Boushy.