Global betting operator, Ladbrokes, has several developments to report, some
of which is speculation amidst the casino gambling industry. That which has been
confirmed is Ladbrokes interest in tapping into new European markets, including
Italy and Spain. Company CEO, Christopher Bell, revealed in a conference call
that Ladbrokes is essentially a shoe-in to become one of the few recipients of
an online gaming license at the hands of the Italian government.
The news, which came at the same time as a trading updates revealed Ladbrokes
taking a hit in October at the UK horseracing tracks and Champions League
football, means that Ladbrokes will be allowed to take online sports bets from
Italian citizens - a service that could very well begin as early as Summer of
2007.
Ladbrokes is planning a major infiltration into
Italy and deeper into Europe, having already purchased 20 Italian betting shops
there this year (three shops this week in Turin alone) and planning an estate of
approximately 200 shops total in Italy. Furthermore, Ladbrokes is keeping its eyes on Spain, and should know by
early 2007 what their prospects are of becoming a government licensed online
gaming operator in that part of Europe.
Bell talked down the trading results and announced that the company had gross
profit of 10% and ongoing profit of 5% from current operations. Ladbroke's
online poker site continues to rank well, averaging about 677 new real money
players per week. With online casino gaming operating costs dropping from 27% to
10% since the start of July '06, gross profit from online revenues was up by
17%. Even more promising was a 30% retention rate of customers who opened
accounts at the time of the 2006 World Cup.
When all is said and done, Ladbrokes has been doing quite well for itself as
of late. The company was hardly affected by a U.S. ban on online casino
gambling, while further diversification and expansion in new gaming markets has
proven to be a wise undertaking. In fact, there is current speculation that
Ladbrokes is in talks to merge with 888 online casino, as well as purchasing Dublin-based bookmaker, Betdaq.
Although Betdaq has denied reports published by
The Irish Independent and Thoroughbred Times citing negotiations,
sources close to Ladbrokes have confirmed the UK company is in negotiations with
Dermot Desmond's gambling empire, which includes Betdaq, a casino, betting
pitches and shops. At this stage, it appears the two sides are trying to come to
a mutual agreement in regards to the selling price.