The prospects were there to begin with. Now,
it seems that the takeover of ailing online poker
room, Empire Online, by Party Gaming is looking more
like a reality. There was original interest
from Party Gaming a few months ago, but no formal
commitment. At one point in time, it seemed
that one of the biggest online sportsbooks in the
business, Sportingbet, would be buying Empire out
for £790 - sending Empire's stock soaring to 287
pence per share. However, that deal did not go
through, leaving Party Gaming as the greatest
possibility to do the takeover.
Party Gaming still has not given any formal
commitment; However, they are in preliminary talks.
Despite the fact that party Gaming incurred a
fantastic gain in quarterly revenue of nearly 32%
over last quarter, Empire is struggling to stay
afloat. Much of this drop is due to the
announcement that Party Gaming will not be letting
Empire members to use their tables anymore in the
near future. In what would seem like a
dastardly plan to put an end to their competition,
Party Gaming is doing quite well, and is in a very
good position to buyout Empire Poker.
Right now, Empire is slated to be worth £365
million - a drastic drop from the price negotiated
with Sportingbet. However, some financial
analysts are predicting that Empire will sell for
even less than that. Even though Party Gaming
could easily afford such a price tag, Empire is very
desperate at the moment, and really has no
collateral to enter negotiations or demands.
Empire's employee base currently exists of
approximately forty marketing personnel, which Party
Gaming has surely taken note of. To pay the
amount that Empire is actually worth would be an act
of charity, not good business.