Many have compared the inner workings of business as a type of food chain or Darwinian hierarchy. Well, this story of success has certainly done nothing to disprove such theories. A small video lottery company, Spielo, has scored the enviable contract of replacing a minimum of 50% of the Swedish lottery, Svenska Spel's, lottery terminals, which will bring in over sixteen million Euros to the company over a five year period. This advantageous deal was not just simply good luck for the lottery company, as the laws of business were well at hand.

Spielo is a subsidiary of video gaming technology company, GTech Corp., who has also entered into a five year contract with the Swedish casino and lottery company, Svenska Spel. The contract entails that GTech will provide content for an entirely new server-based gaming system, which will eventually include up to 2,650 interactive video terminals, much like the video machines found at online casinos. This even more advantageous contract will bring in 21 Million Euros in exchange for the game software and the hardware in the terminals themselves.

The chain does not end here, however. GTech is also a subsidiary of the Italian owned lottery company known as Lottomatica. Lottomatica's focus is well complimented by GTech's growing casino software expertise. The Italian Lottery operator has been a leader in the industry for dozens of years, and continues to evolve forward thinking innovations and business practices that are encompassed by its well equipped subsidiaries.

There is no doubt this double contract with the Svenska Spel will continue to spell Lottomatica's global casino gaming and lottery presence, as well as its financial prowess with €1.7 Billion in revenues this year alone. Of course, the buck does not stop there, for Lottomatica is merely a subsidiary to the one-hundred year old media, publishing and financial powerhouse, De Agostini.