Even with attempts to restore and preserve Downtown
Las Vegas, the charming city continues to slump in revenues as the Strip powers
up and caters to younger, hipper casino gamblers. The downtown scene has really
shifted into a tourist attraction with a kitschy, old Las Vegas quality but just
doesn't entice younger travelers to stay, eat and gamble. With more upscale
casinos selling a more modern fantasy of glamour, the older downtown casinos are
simply outdated and un-hip. A larger amount of Las Vegas gamblers are younger
than in years past, which compounds the tough situation that downtown casinos
are finding themselves in as their once loyal players are, pardon the expression
- dying off.
William Robinson Jr., who runs the downtown fixture
casino, Binion's, says that despite very disappointing losses for this first
quarter, he plans to do whatever he can to restore the casino to its previous
glory. Part of these plans already include remodeling and a fresher business
model that would hopefully attract more of those younger players. Bringing in
this type of crowd may be the only thing that may save the casino, which is now
facing nearly $1.3 Million in losses from the first two quarters combined.
The company's 89% decrease in overall revenues from
$16.5 million to $15.1 million were partly responsible for its losses; However,
the major culprit was their development and opening of the Eerie, Pennsylvania
casino and racetrack, Presque Isle Downs. The new track racked up unanticipated
costs of $2.9 million, which helped to bump the casino company's decline in
earnings down to the disappointing $12.5 million mark for the second quarter
alone.
The trend of Binion's decline has not been a
development plaguing only its most recent owners. It began even when the
Binion's themselves still had ownership of the 56-year old casino. In 2004, Las
Vegas casino gaming regulators were forced to shut down Binon's Horseshoe Casino
in order to recover funds to pay off the increasing debt that current owner,
Becky Binion Behnen, was obligated to pay off. Harrah's bought the property soon
after, but promptly flipped it to Robinson's MTR Gaming, who maintains the
desire to refurbish Binion's Casino to its previous glory.