Atlantic City will be getting a thirteenth casino located on approximately twenty acres of boardwalk property on the New Jersey waterfront.  The subsidiary casino gambling company for Morgan Stanley, MS Gaming, confirmed to reporters of the Philadelphia Inquirer that it had paid approximately $74 million for the land alone, which was owned by a group of developers and controlled by the Atlantic City Housing Authority.

The land is located in the South inlet area of Atlantic City, which is on a course of rapid development.  The large lot is located next to the high-rise Bella Condominium and the Showboat Casino, which appears to be a perfect a choice location for a new casino resort for an economically booming Atlantic City.  Although Morgan Stanley has not applied for a casino license just yet, it is clear they are seeking out a gambling builder and operator to get the proposed $1 billion casino on its feet.

A primary suspect that several real estate and gambling professionals say could very likely get the job is Hard Rock International Inc., whose other casino properties have proven to do very well for themselves. And whether or not Hard Rock takes the honors for what will very likely be a sensational and sprawling casino, it is guaranteed that the casino will be accompanied by either a condo tower or casino hotel with at least $80 million in resources being put into its construction.  A provision was placed into the land acquisition contract made by North Beach Holdings that required at least one hospitality site to be built at the aforementioned sum.  It may very well be likely that Hard Rock builds both a casino hotel and condo, considering how much money they are planning to put into the project.

In response to Donald Trump's three casinos in Atlantic City - which are now doing much better for themselves - MS Gaming says they will not be in direct competition and that the newest addition of an Atlantic City casino will only help to further stimulate a booming gambling paradise that has never before been doing as well as it has, as proven by the profit margins reported by Atlantic City casino first quarter earnings for 2006.