The Microgaming network of online gambling sites is taking on a new look now that the internet gambling software manufacturer announced it will be absorbing two very large networks of Microgaming online casinos and poker sites: Jackpot Madness and The Prima Poker Network.  Jackpot Madness, which directs players to participating online casinos offering Microgaming progressive jackpot games, will be officially called the Microgaming Progressive Network, and is scheduled to be entirely phased out by late Summer '06.  The Prima Poker Network will likewise undergo a same overhauling, and will be known as the Microgaming Poker Network.

Currently, both websites have a new Microgaming placeholder page informing site visitors of the upcoming change, and also provide direct links to the websites, which have both been in operation for several years.  Both websites will be integrated into what promises to be a single, comprehensive Microgaming.com website.  The reason for the change is to simplify future communications so that Microgaming will be branded even more, and become the name that online players come to know and trust.

Indeed, Microgaming already is a trusted name, albeit not every online gambler has heard of this powerhouse software manufacturer and online casino operator.  Considering the company is one of the founding pioneers of online gambling, and is credited with developing many "firsts" in online casino technology and security, it makes sense for Microgaming to brand their name and become more ubiquitous in the online gaming community, especially with new players.  The company sees it a fit time to become popular with people who have never even gambled on the internet before.  As Microgaming CEO Roger Raatgever expressed, "...we are now entering a new stage of growth."