Apparently, what happens in Vegas does not totally stay in Vegas. As the wildly popular slogan is still being advertised the world over, the Las Vegas Convention and Visitors Authority has come up with yet another catchphrase to be used for targeting more visitors and casino gamblers. "Your Vegas is Showing" is the new line, and is going to be used specifically to promote Southern Nevada as a tourist destination. A trademark has already been applied for the slogan (perhaps to avoid the seemingly endless drama and court battles that spawned from "What Happens..."), while focus groups and surveys are currently helping to determine if the slogan has a catch-worthy effect on with people.

L.V. Visitors Authority Vice President, Terry Jicinsky recently met up with reporters from the the Las Vegas Gaming Wire to speak about the slogan. He said its intent is to show people they often live another life outside of their everyday one. He also said it would not be used to replace "What Happens in Vegas, Stays in Vegas", considering this has been the most widely recognized slogan about Las Vegas in over fifty years. On a side note, $131 million in marketing costs has been spent on "What Happens...".

Obviously, the L.V. Visitors Authority sees Las Vegas as a place for living a double-life. Not sure if it strikes anyone else in this way, but doesn't it seem like they are suggesting to do whatever you want, because nobody will find out about it? Go ahead, sleep with a prostitute and gamble your life savings - Nobody will find out. Even the "Your Vegas is Showing" connotes some type of uncontrollable sinner lurking within and yearning for its most secret and dark desires to be fulfilled. Okay, maybe this is a little too harsh. But I never knew anyone whose "Vegas Was Showing" meant a trip to the spa, or even the blackjack table for that matter. Perhaps the online casinos are doing their part to satisfy that. One would hope.

Now that I am off of my soap box, nonetheless, it should be interesting to see what comes of the slogan. Considering it costs the Las Vegas Convention and Visitors Authority close to half-a-million dollars just to produce a single thirty-second spot on the television, you better believe the slogan will have to fare well with its testing audience. Will it strike a strong feeling in them? Will it linger in their heads? All of these questions and more will have to be answered before the slogan makes it to the presses.