Last month, online gaming software manufacturer, CryptoLogic, signed a deal with Playboy Enterprises to create a branded online casino fitting with the adult entertainment company's world-famous image.  Those who are familiar with Playboy's exploits and enterprises should know that this was the company's first time entering the online casino gambling industry.  All the way back as far as February 2001, Playboy signed a deal with UK gambling powerhouse, Ladbrokes, to develop the Playboy Online Sportsbook and the Playboy Online Casino in March of that same year.  The adult enterpriser went on to also open Playboy Racing USA, which was through Penn National Gaming in September of the same year.

Amidst all of these ventures, which frankly, have not been enormously successful for the company, the contract with CryptoLogic foretells a strong likelihood that Playboy will be shutting down its initial internet betting sites, and attempt to tap into the online casino industry with a focused and more knowledgeable approach.  And there are few companies better suited to helping them do this than CryptoLogic.  Playboy CEO, Christie Hefner, said her company needed a trusted and established name in developing and managing online casinos - a backend software provider who knew how to brand an entertaining and innovative online gaming site.

The insiders at iGaming News probed Playboy Enterprises, Linda Marsicano, about whether the company planned to keep their former online casino, sportsbook and racebook active on the Web, she stated the company does not like to discuss specifics on the deals they make.  What she did say, which is revealing in itself, is that Playboy is very excited to be working with CryptoLogic, and that the new collaboration will help to create a unique gaming site branded exclusively for Playboy.

Considering that Playboy has no published payout percentage reports on their current online casino (at least at the time of writing this article), not to mention the overall website has very limited information and needs a major makeover, it would seem like a wise choice for Playboy to put all of their online gaming assets and energy into a single site, which could very well end up being an all-in-one online gambling site in the not-too-distant future.