The Island Resort and Casino of the Hannahville
Indian community in Harris, Michigan is on its way to becoming a fully
integrated casino on par with the best Las Vegas casinos and gambling sites
around the world. With the help of Venture Catalyst Incorporated (VCAT),
the casino resort will be incorporating a new customer management software
system enabling them to take their marketing operations to another level.
VCAT just announced they signed a deal with the
Hannahville Island Resort and Casino to license their business intelligence
software system and marketing solutions, Mariposa. In conjunction with the
expansion of the casino itself, the new system will help to bond the
relationship between casino and consumer, thus insuring continued success and
growth. Some of Mariposa's features include a comprehensive player
tracking system, slot machine accounting capabilities, marketing campaign
management and analysis, and a full data collection processor capable of
predicting statistical models.
In other words, the new system will dramatically
improve the way Island Resort and Casino does business with their customers.
This is not to say the casino did bad business in the past. On the other
hand, it is a mode of doing more efficient business - one which honors the value
of business being generated by customers who will likely return to generate more
business.
As for the Hannaville Indian's Island Resort and
Casino, business is open 24/7 as usual. The new showroom is almost
complete, and is already pegged to feature big-name musical acts and first-class
entertainment. With a variety of casino amenities and games, including
twenty blackjack tables, approximately 1,000 slot machines and several different
table games, the gambling action goes on strong. There is also a free
shuttle service that transports guests to nearby hotels.