We recently reported on a comprehensive study undertaken by online betting site, Bwin, and facilitated by Harvard Medical School. Just to recap, we reported on areas of the study showing some informative findings regarding problem gambling. Having actively surveyed 40,000 gamblers over an eight month period, the study is being touted as a first of its kind. Even more promising is that the study showed a much lower rate of problem gambling habits than expected by scientists.

Now, another component of the study is being talked about, and once again, reveals some very interesting findings. Part of the study's objective was to designate gender specific gambling habits and tendencies when betting on sports events, poker and online casino games. In the realm of sports betting, the study shows that women exhibit more more effective and aggressive gambling traits than their male counterparts.

For the ladies, this probably does not come as a surprise. However, considering sports betting has always been characterized as a male-oriented activity, just the fact alone there is a larger number of female punters placing bets online, does draw some surprise.

Following eCOGRA's gambler survey earlier in 2006 (which happens to be the largest online gambler survey to date), reports showed that females actually now make up over half of the overall online casino player base on the internet. With a penchant for slot machines, this alone has been a likely contributor toward prompting women to venture into the sports betting arena.

In laymen's terms, what this study shows is that women simply are better high stakes sports bettors than men. Call it a woman's intuition, the fact of the matter is that women risked an average of little over €14 per bet, which was over 20% greater than the average bet taken by men. Women also bet 15% more often than men did.