MGM Mirage has issued a press release detailing the extensive enhancement project currently taking place at their famous Luxor casino resort. Currently in Phase I of the two-phase project, several exciting new amenities are on tap to be offered in the Fall of 2007, with all new projects scheduled for completion by the end of Summer 2008. Phase II will begin immediately thereafter, and will focus on making changes to the resorts signature atrium and galleria, including a newly branded coffee shop.

There are eleven different projects making up Phase I of Luxor's facelift, all of which have nothing to do with casino amenities. Rather, the Luxor is aiming to be just as well known for its service and amenities as it is for its famous pyramidal structure and exterior. Phase I then is entirely focused on dining, entertainment and nightlife amenities within the resort. The first of these, Aurora Lounge, has already opened to a positive reception. Open 24 hours a day, Aurora Lounge holds 157 seats and offers tableside drink service amidst a spectacular landscape of the Northern Lights.

Next on the list is the highly anticipated LAX Nightclub and Noir Bar - both of which will be opened on Labor Day (September 3rd). LAX Nightclub, which is managed by the PURE group, is already on the A-list of Hollywood club-goers, and will likewise hold court with celebrities and deep pocketed partiers at the Luxor. Also managed by the creators of PURE Nightclub is the Noir Bar, which will offer a private outside entrance and will only be open for what PURE deems high-end and elite clientele. Apparently, the Luxor is not concerned with coming off as being too hoity-toity, which LAX and Noir Bar certainly exude.

Other Phase I enhancements at the Luxor Casino Resort include the American bistro themed restaurant, "Company" (also from the Pure Management Group), which will consume 10,000 square feet of floor space and feature a fireside, Aspen-wooded lounge. Flight Bar, CatHouse restaurant and lounge, Luxor Steak House, and the Luquidity waterscape and lounge will all open in the Fall of 2007. A casino floor facelift will be completed in May of 2008, followed by the debut of the new Cirque du Soleil show featuring the illusionist work of Criss Angel - a perfect capper to a reinvented Luxor.