Great Britain is making big strides in bringing mobile gaming to gamblers.  Being called the first sole mobile casino that is being marketed by a television broadcaster, the mobile games are available for download through a subscription to Sky TV. 

The company responsible for the innovation is TV Commerce, which says they will be spending £100,000 to advertise the new service.  According to a TV Commerce spokesperson, the games will be heavily advertised via the television and marketing databases from September through December '05.

Downloads are free, consisting of several games designed solely for mobile phones, including the Fortune Teller fruit machine and numerous branded slot machines, developed by Probability Game Corporation. Included in the service will be a daily horoscope and other entertaining tidbits.

Once users download the games onto their handsets, they will be required to prove their age through age verification protocols, which can largely be attributed to the new guidelines of the UK Gambling Bill.

With the current state of remote gaming, the mobile industry is looking very promising.  It has been very successful in Asia and in Europe up until now, and is expected to double in growth over the next few years.  TV Commerce is expecting sizable revenue to flow in before the close of fiscal year 2005.

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