FirePay, which is now one of the internet's leading e-cash debit cards, and a common deposit method used at over three-hundred online casinos, flotated on the London Stock Exchange in days of late.  The company's stock value was not as high as the more recent flotation of Party Gaming (which was actually the largest flotation on the LSE in over five years), but it was solid to say the least - still showing signs of growth upon a strong foundation.

FirePay works the same way as online debit cards, such as NETeller, giving account holders immediate access to funds in their FirePay account.  FirePay is not as widely used as NETeller, but is developing an even sounder reputation, and growing quickly in popularity and availability.  As evidenced by FirePay's stock value rise over $54.5 million, the company is now attracting more than just online casino depositors.

With the companies recent success, players may be in store for more incentives if they use the FireOne's e-cash wallet.  Online casinos already award players with a 10-15% bonus on all deposits using FirePay, and may be offering more in the near future.  Although NETeller is the leading e-cash wallet on the market right now, FirePay offers essentially the same services at no cost.  From an investors point of view, since both companies are so similar, and are obviously the biggest in their field, a merger would be a very tempting consideration.

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