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Online Casino Conditions >>> Betting News >>> January News


Mansion's Online Gambling Site to Undergo a New Strategy

by Mike Harrison, News Staff
Writer
January 13, 2007

Following a failed attempt to gain increased business from a sponsorship of the Tottenham Hotspur football club - of the English Premier League - Mansion Limited is denying allegations they are considering shutting down a large bulk of their online casino and gambling operations. Apparently, sources close to Mansion's management have suggested entirely otherwise. The word on the street now is that Mansion owner, Putra Sampoerna, is undertaking a new strategy that involves both his London casino, Les Ambassadeurs, and the online gaming operations of Mansion.

Specifically, Mansion is seeking to continue developing their self as a "high-end" company for both their off-line gambling business and online casino. The rumors that have been suggesting otherwise, were brushed off by Mansion as being of no merit. As a direct result of the failure of their $66 million sponsorship campaign, the strategy to jointly market Les Ambassadeurs casino with Mansion online was devised. It terms of the sponsorship, which was to cover four years, its fate is not known at this time.

It has been verified by notable online casino marketers that Mansion has been aggressively seeking out partnerships with affiliates and other businesses to promote their new poker room, sportsbook, betting exchange, online casino and mobile casino platform (the mobile platform is still in the works, and is set to be unveiled soon). Mansion operates their own proprietary software, which compared to other platforms, is in good standing. However, this does not stand well on its own, and most gaming analysts would agree that a new strategy to get their brand out to the public is in order.

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