Lyceum Media is pleased to report on the success of their most recent Fire & Ice networking party, thrown in conjunction with the 2007 International Casino Exhibition in London. Amidst a 70's disco theme, the party went long into the early hours of the morning at the Glass Bar and Paper Club, where scantily dressed Playboy Bunnies, drag queens, Go-go girls and break dancers, did a fine job entertaining the 1,000+ guests in attendance.

Online casino software developers, Cryptologic and NextGen Gaming sponsored Fire & Ice 2007, which says a lot in terms of how far the party has grown over the years. Marking the sixth year since its inception, Fire & Ice first started off in 2001, when Michael Caselli and Jodi Thinds - partners with Lyceum Media - hosted a small ad hoc with close friends working in the online gambling industry. What started out as a party with a handful of people has now blossomed into one of the largest annual networking parties for the online casino and gaming industry.

Esther Whitehead, who helped organize Fire & Ice 2007, said they wanted to give the party a "Wow" factor surpassing previous parties. Just by looking at the pictures on Lyceum Media's website, it is apparent just how successful they were at doing so. Lyceum Media classifies themselves as an online gaming public relations firm and ad agency, doing everything it takes to get iGaming operations like online casinos the necessary exposure for attracting business.

It is through networking events like Fire & Ice that Lyceum continues to make a tremendous contribution to the online gambling industry. In conjunction with iGaming Business Magazine, Lyceum organizes multiple networking events for online gambling professionals throughout the year in London and Vancouver.