The casinos in Sin City may never be the same again...Due to the controversy caused by the "What happens here, stays here" slogan, Las Vegas may be adopting new regulations to handle future trademark infringements.  In light of the reemerging case involving a California businesswoman and the Las Vegas Convention and Visitors Authority (LVCVA), Las Vegas Mayor, Oscar Goodman, recently asked lead attorney for LVCVA to express all the finer points of taking legal action of trademark infringement in the future.  The goal is to obtain a board consensus on what degree of trademark infringement cases should be taken to a court of law.

This is precisely what is happening with the LVCVA right now, who are co-plaintiffs with R&R Partners - the marketing firm responsible for creating the "What happens here, stays here" slogan for the LVCVA.  They are suing Dorothy Tovar of California, who currently sells a variety of products with the slogan "What happens in Vegas, stays in Vegas".  The case could go to another level, depending on how U.S. District Court Judge Larry Hicks decides to rule in a meeting on Tuesday.  He could rule on a summary judgment, which the LVCVA has requested, or he could deny the motion, which would push the case back to a later trial date.

Judge Hicks will likely hear arguments from both sides, however, it is the sentiments of Tovar's attorney, Dan Ballard, that the Judge will not give a ruling on the case.  This does not mean the case will go to trial; However, it does mean that both parties are prepared to do whatever it takes to win the case.  If going to trial looks like an option, then it will probably go down that way.  As of yet, the LVCVA has not proposed a settlement, which may be why it seems that both parties are at a stalemate. 

The Las Vegas Convention and Visitors Authority will continue to keep a close eye on the growing number of visitors coming into the city to not only gamble in the casinos and attend conventions, but who also want to participate in activities they would likely prefer to "Stay in Vegas".