Ladbrokes has made some recent additions to its online gambling platform in trying to keep up with the latest technology that is now allowing gamblers to place bets from practically anywhere, and at any time.  Their latest maneuver includes making a deal with Interactive Systems Worldwide Inc. to provide a new software application to Ladbrokes eGaming through their subsidiary company, Global Interactive Gaming Limited (GIG).

The specifics on the software application implemented by GIG, are that it enables online gamers to make play by play bets on live sporting events.  For sports bettors, it does not get any better than this.  The interface will be enabled on Ladbrokes website, which will allow users to log online from their home computers and make bets on a wide selection of events for each play of the game.  Live odds are posted for every wager, making the experience par to playing standard online casino table games. This particular platform was developed by ISWI, and goes under the name of SportXction System.

The details of the agreement between Interactive Systems and Ladbrokes eGaming is that GIG will provide all software integration services and maintenance for an eighteen month time period.  The software integration will include just about all of the sporting events that GIG is designed to cover, including basketball, football, golf, tennis, cricket, darts and American football.  Both companies will share in the revenue brought in through the website, while further integration will be strongly considered for mobile gaming on cell phones and interactive television via Web/TV.  The interface will be enabled in several languages and currencies.