Littlewoods Gaming, who is widely known for their male-oriented online gaming sites, has been looking to attract more of the female crowd for some time now.  It may seem like an obvious choice for the gaming operator to put its energy into the online slot market, however, they are putting all their focus in the growing online bingo industry.  Now with their own online bingo site - LittlewoodsBingo.com - Littlewoods Gaming has proven their own growth as a recognizable online gaming brand has been quite steady.

The parent company of Littlewoods, Sportech, is the moving force behind the company's motivation to expand their reach into other avenues of online gambling.  The company CEO, Ian Penrose recently announced that the company is looking to use the Littlewoods brand to attract consumer confidence in their new online bingo site.  Considering the company has indeed done well for itself by offering reputable sports betting options (GameOn and Bet Direct), online casino games and online poker, the new bingo site is expected to see good success from the start.

Taking the honors for helping Littlewoods enter the online bingo market is St. Minver - a UK based online bingo network with a customer pool that includes giants like Yahoo! Games, Virgin Games and Wanadoo.  St. Minver will be developing a branded, white label bingo platform for Littlewoods, which will allow the company to join St. Minver's large and diverse network of online gaming sites.