The widely recognized all-in-one online gambling
site, Bodog, should have their own Las Vegas casino, considering how much
advertising they dish out in Sin City. The latest ingenious Bodog
marketing scheme has been worked out with Allegiant Air, who will be advertising
for the self proclaimed entertainment and gaming company over a three month time
period.
Six Allegiant aircraft (150-seat MD80 passenger
jets) will be decorated from the inside out in colors of red and black - not to
mention the Bodog logo itself. The planes will be flying to and from
McCarran International Airport in Las Vegas, and will be parked in Terminal D -
the busiest airport runway in Las Vegas. The non-stop flight destinations
for the planes will be in over thirty cities in the U.S.
Building on the branding campaign, which Bodog
founder Calvin Ayre says is a great way for the company to spread its name in
the continental U.S., the company will also be giving out free trips to Las
Vegas for those travelers who also register for an account at Bodog's online
casino and deposit $20. Customer service has always been a part of Bodog's
advertising and marketing campaigns, which Ayre says will be evident on the
flights through Allegiant Air.
Staying true to the Bodog name, the perks do not
end there. Passengers will find free brochures with detachable blackjack
and poker strategy cards in every plane seat, as well as fold-down trays that
resemble blackjack tables. There will also be in-flight announcements on
the latest happenings in the online gambling world.