Ongame, the online casino software manufacturer being bought out by Bet and Win this week, was a very large purchase that is once again showing how lucrative the online gambling industry can be.  Whether developing software, operating a casino, or marketing and advertising for online casinos, there is billions in revenue waiting to be circulated in this booming industry.  And the Ongame founders, Oskar Hornell and Claes Lidell know this all too well.

Bet and Win, which is Australia's leading online betting site, is more than packed with enough resources to buy out Ongame, who has managed to create a rather expansive network of online gambling sites for themselves.  One of these partnerships is with Coral Eurobet, who incidentally, is a major competitor of Bet and Win.  Whether or not Coral decides to keep partnering with Bet and Win (which it will if it wants to stay with Ongame) or moves on to find other ways to compete with large sites like Bet and Win and Party Poker, the bottom line is that Ongame's previous owners stand to pocket plenty of cash.

Lidell, who individually owns 28% of the company's stock, will be getting over 70 million in cash and over 130 million total.  The Hornell's, who are a family of three brothers and their father, own 53% of the company stock, and will be receiving over 150 million in cash and over 250 million total.  While much of the remaining stock will be going to former employees and current staff members, the former chairman of Ongame, Bo Johnson, owns the biggest chunk of shares other than the founders.  He will be receiving approximately 70 million in cash from his 15% stake in the company.