Cherry Online, the internet counterpart to Cherry Casino may soon be under the name of Betsson if restructuring plans within the company go as planned.  Cherry Online Casino is owned and operated by Cherryforetagen, a Swedish gambling company that has been enormously successful in past years.  A publicly traded company, the announcement to restructure the business into three distinct entities came from the Board of Directors.

The decision to split the company into three operational divisions, was made after careful analysis of company developmental models.  The majority opinion is that the company as a whole will be able to grow and profit on a larger scale if each company division is given special attention.  Additionally, by splitting the company up into individual sectors, added transparency will allow current stock holders and potential investors to allocate their funds in a more strategic way.

The Board of Directors is also predicting that with increased traffic in their online operations - chiefly Cherry Online Casino and marketing campaigns - greater profit and exposure will draw future investors.  Traffic to Betsson, which is currently Cherry Online, will be doubled in fiscal year 2006. Although investor focus will be put on land-based Cherry Casino operations, all three sectors will be further developed and expanded.

The three prospective sectors are to be Betsson, which Cherry Online will be fully integrated into, Net Entertainment, which will serve as an online casino games software developer and leasing agent, and Cherry Casino, which will consist of all land-based operations at the Sweden based casino, as well as all gambling activities on cruise ships.