It is beginning to appear that the chief ingredient for successful online casino branding is a celebrity spokesperson.  And with a demographic that is largely male (primarily for online poker) it appears the quickest way to their heart is a beautiful woman.

Combine the two and you have Cindy Margolis, bombshell supermodel who has signed a contract with World Poker Tour Enterprises to promote the companies new website Chipleaders.com.  Since Chipleaders is an online poker community of sorts, the choice for Margolis to promote it definitely seems like the right one.  As social a group that online gamblers can be, Margolis is sure to keep things buzzing and interest peaked.

In addition to Margolis' looks and charisma, she panned out to be perfect for the job because of her active interest in playing poker.  Not only is she pretty good, it seems she will be competing in upcoming celebrity tournaments to show off her skills and spread the word even more about Chipleaders.

WPT is very excited about the new partnership, and is even more excited about seeing Chipleaders become the next big thing.  It is already a website that is the first of its kind.  Offering poker players a place to chat and socialize with other players, it has something of a My Space feel to it.  Players can upload files, articles, pictures, and talk about online poker until the cow comes home.

As for Margolis, she is definitely not that cow, for she will be right in the mix, making herself available to chat with members of the site (only for those who are so lucky).  Look out for more of Margolis in the coming months on all World Poker Tour media outlets.