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Online Casino Conditions >>> Betting News >>> August '07 News


New CEO Named to Oversee Trumps Atlantic City Casino Resort

by Mike Harrison, News Staff
Writer Bookmark with del.icio.us
August 4, 2007
 

It's been nearly a month since we reported on the seemingly unending drama unfolding at Donald Trump's Atlantic City casino in which the "star" of "The Apprentice" fired his real life CEO and VP overseeing Trump Resorts. Since that time, Trump's apparent victims have already taken up high-profile board positions with Isle of Capri Casinos, and more recently, a new CEO has been appointed to what could arguably be considered the hottest seat in the executive world.

The Press of Atlantic City reported yesterday that the acting CEO of Trump Entertainment Resorts, Mark Juliano, has been officially appointed to the top position at Trump's fledgling Atlantic City casino. Replacing former CEO, James B. Perry, Juliano has almost thirty years experience in the land-based casino gambling industry, and has been an executive with Trump Resort's ever since former CEO, Perry, spearheaded a movement to lift the ailing casino from Chapter 11 bankruptcy back in 2005.

Juliano's past experience includes serving as President of Caesars Palace in Las Vegas, which is a "need I say more" in the world of casino gaming. However, despite his impressive credits, most people would agree that Juliano has his toughest challenge cut out for him in the coming months ahead. Considering that Trump goes through CEO's faster than melting butter, Juliano will certainly have to step things up if he wants to stick around.

Juliano's greatest challenge will be in creating a catalyst that will speed up Trump Entertainment Resort's recovery from bankruptcy. There is no doubt that it has been slower than expected. And now that a buyout deal has been squashed (the apparent reason for Perry's dismissal), Juliano will have to use every resource and creative outlet possible to spark up interest in Trump's casino properties, while Atlantic City itself loses business to the rising casino gaming industry in nearby Pennsylvania.

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