The UK Gambling Commission has released new
statistics showing that a slight increase in the numbers of people residing in
the UK are going online to put down stakes. While much of the increase is
attested to the National Lottery and online poker, remote gambling is
nonetheless on the rise from the previous year. Far from being an epidemic
growth trend, the statistics show that approximately 6% of 8,000 respondents had
participated in remote gambling (excluding the National Lottery) from June 2006
through June 2007.
The statistics were derived from an 8,000
participant survey conducted by ICM Research over the course of the
aforementioned dates. Giving quarterly averages of the survey results, ICM
reported that 8.6% of those surveyed stated they had participated in one form of
online gambling or another, which was a 7.4% increase from the calendar year in
2006. In regards to the National Lottery, 6.3% of those surveyed said they had
remotely purchased lottery tickets.
While keeping a close eye on problem and underage
gambling certainly is one of the top duties of the UK Gambling Commission (which
the results of this study will certainly help in doing), online casino operators
doing business in the UK can certainly use the figures of this research to shed
insight about the direction the UK gaming industry is going, especially in
regards to new forms of remote wagering and bettor demographics. According to
the survey, placing remote bets from personal computers and laptops remains the
most popular method (6.7% of those surveyed), while betting from mobile phones
accounted for nearly 3% and interactive television just under 2% of those
surveyed.
One component of the survey that could prove
misleading is that the average survey participant was shown to be male between
the ages of 18 and 34. According to eCOGRA's online gambling survey published
earlier this year (the largest and most comprehensive survey of online bettors
to date), the average casino player is female, while the average poker player is
male. eCOGRA's survey also showed characteristic differences in betting style
and preference between sexes, something which the UK Gambling Commission's study
was not overtly concerned with.