The latest
gaming group to post second quarter earnings was Ladbrokes, who earlier this
week showed disappointing figures for its online poker division. All other
gambling sectors, including online casino gambling and sports betting were in
the green, helping to offset the drop in poker revenues from the previous
quarter. Primarily known for their land-based betting shops, Ladbrokes may still
have a thing or two to learn about player retention in the dog-eat-dog of online
poker touranaments.
Largely due to
increased competition in the British and Scandinavian poker sectors, which are
blossoming at a fast rate, Ladbrokes lost approximately 15% of their active
players, as well as 10.6% drop in total yield per player. This amounted to
overall net poker revenues of £15.7 million, which was £2.7 million less than
the previous quarter. However, due to continued strong performance from their
sportsbook and online casino, Ladbrokes' overall gross web revenues rose nearly
9% from the same time last year to end the quarter at £72.5 million.
Ladbrokes' total
profits before taxes and non-trading items were up by £6 million to close out at
£161 million, while gross win increased by £101 million and operating profits
increased by £44 million to settle at £195 million, which was largely fueled by
an unexpected record-breaking run from their telephone betting division.
Chief Executive
Officer of Ladbrokes, Christopher Bell, said he was pleased with the
"satisfactory" performance of Ladbrokes online gaming division, especially the
sports betting division, which experienced nearly a 14% increase in revenue to
£27 million, as well as online casino revenue, which grew to £22.2 million - a
14.4 % increase from last year. Regarding Ladbrokes' entry into the Italian
betting market, the official word is that the company will indeed be opening up
their allotted licensed betting shops in Italy.