Following the release of Playtech's second quarter financial statement for 2007, which showed impressive results in the online poker sector, the pioneering gaming site software developer is openly talking about buying out some of its competitors in the booming European online betting market in their quest to further dominate the field and increase the number of active players in its increasingly expanding network of casino and poker licensees, which now includes the 3D poker operator, PKR, who just signed Playtech to integrate an online casino suite into their poker platform hosting 7,000 players.

In an interview with Reuters news agency, Playtech's former CEO and current Vice Chairman, Avigur Zmora, said that Playtech is looking to improve its standings in the European market, which continues opening its doors to more online gambling regulation. With all that is going on in the UK right now and the European Union's stance on cross border gaming commerce in EU member States, Playtech sees this as the perfect time to establish itself as "the only alternative" for online gamblers. Furthermore, with global stock markets on the downside, Playtech believes they can buyout for cheap prices.

According to Zmora, finances are not a concern at the current moment. He believes that Playtech's top competitors are largely cash rich, as opposed to having strong market value, which does indeed give Playtech great leverage in getting things done. As of yet, Playtech has not concluded who they are thinking about approaching first, or as Zmora says, "who will be the first target".

In addition to their online casino gaming and poker exploits, Playtech is looking to tap into the internet sports betting industry, which is very popular in all of Europe. Seeking to become an all-in-one betting software platform, which seems to be the thing to do these days, Playtech is already working on a full-service online sportsbook to offer their licensees when regulation laws begin going into effect.