Online casino software developer, Boss Media, has signed on another big client as the company continues to stay at the top of its game in the European facing gaming industry. Following a two year deal with Gaming VC last month, Boss Media is now partnering up with Ireland's largest bookmaker and formidable contender in the Irish and British betting markets, Paddy Power. The deal will have Boss developing and supplying a multi-lingual online casino platform for Paddy Power, who already offers casino games along with a horde of other betting options to its large player base.

Paddy Power derives most of its "power" from its 220 betting shops disbursed throughout Ireland and the UK. While the online gaming division is performing well in its own right, complete with fixed odds games, poker, bingo, casino games, lotteries, financial trading, skill gaming, auctions and sports betting, Paddy Power thinks they can be doing more. With an annual turnover of €1.8 billion last year, most gaming analysts will agree that Paddy Power is doing just fine.

Perhaps Paddy Power is gearing up for increases in UK traffic with the coming enforcement of the UK Gambling Bill and greater opportunities in advertising. Indeed, Paddy Power is licensed in Alderney, which is one of the two whitelisted online casino regulatory jurisdictions meeting up to the high standards imposed by the UK Gambling Commission. It is not far-fetched at all to say that Paddy Power should be expecting an even greater amount of diversified traffic in the coming months.

It was not revealed exactly what languages would be offered on the new platform. However, Paddy Power is guaranteed to get Boss Media's latest online casino platform and betting solutions, which include a sophisticated back-end tool-kit, thus allowing Paddy Power to seamlessly integrate its cashier and customer base with Boss Media's entire online casino suite.