With the 2006 World Cup behind us,
financial analysts are reviewing and mulling over the gambling figures generated
from what is already being deemed the largest wagering event in the history of
mankind. The earliest figures are indicating that over $2 billion was
wagered worldwide, and that most of the betting revenue remained with the
bookmakers and online sportsbooks who took the majority of their bets on the
favorites, England and Brazil, both of which were eliminated relatively early on
in the tournament.
Both of the finalists, France and
Italy, were not heavily favored according to leading sportsbooks like William
Hill, who was offering 50/1 odds on both teams at the start of the World Cup
games. This equated into large profit margins for most of the world's
leading bookmakers - many of which were taking bets online. Will Hill said
their bettors plunked down nearly
£30 million per day (amounting to £1.5 million per hour), on a variety bets that
included all games, halftime scores, red/yellow cards, goals scored and even the
style of David Beckham's haircut.
Online bookies and sportbooks in
countries from around the globe all contributed to the prodigious gambling sums
generated by the 2006 World Cup. In Greece, reviews show the sportsbook
and lottery conglomerate OPAP processed more than $573 million in bets on their
fixed-odds Stihima game, with just under half of that amount staying with the
sportsbook.
In the Czech Republic, where online
gambling is considered illegal, reviews show that over $10 million in online
bets was estimated to have been place by Czech citizens. Overall, Czech
bettors wagered over $67 million on World Cup games, of which, many bets were
bet on their home team.
In Australia, both Betfair and the
newly AIM-floated Centrebet reported record numbers of new bettors, although the
New Zealand TAB surprisingly processed less bets than it did in the 2002 World
Cup, which the company is blaming on a tight regulations that prohibit the
company from taking bets at certain times of the day and week.