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Online Casino Conditions >>> Betting News >>> August News


CAC Takes a Novel Approach to Online Casino Marketing
Online Casino Conditions Staff
August 1, 2006

Online casino marketing is thriving in Las Vegas thanks to the Casino Affiliate Convention, which for 2006, is happy to announce a record attendance at the Stardust Resort and Casino, where over 75% of the resort's main exhibit hall has been rented out by gaming exhibitors and sponsors.  This year's events are scheduled for two days on the weekend of September 14, although most affiliates and online casino representatives will be doing some marketing of their own leading up to the convention.

The agenda for the convention is already jammed pack with highly informational meetings, workshops and talkbacks, including product showcases from several vendors and workshops covering the technology of online casino gambling software, programming for gaming sites, and search engine marketing/optimization for webmasters involved in online casino marketing.

The conference is being organized in "Tracks", with the focus of Track One being effective online marketing of an online casino/sportsbook, and Track Two being dedicated to Exhibitors who will discuss their gaming products in a series of presentations, described overall by Marc Lesnick - the organizer of the conference - as a fast-paced event with a "take the ball and run with it" approach.  Also being widely represented at the Casino Affiliate Convention are parties from the online poker and internet bingo industries.  Scheduled speakers already include reps from MicroGaming, CryptoLogic, Paradise Poker and Partner Logic.

Ticonderoga Ventures, Inc., has put on the Casino Affiliate Convention twice a year for four years straight.  Widely considered to be the largest and most attended online casino gambling conference, CAC has consistently served as a fertile networking ground for many a business deal and marketing partnership.  Marc Lesnic, who is the President of Ticonderoga Ventures and the Convention Organizer, has done an outstanding job at making the CAC a huge success for everyone involved.  Lesnic encourages affiliates to contact casino affiliate managers, who surprisingly, are often more than willing to arrange meetings, discuss partnership deals and strategize on how to achieve better success for both parties.

Those interested in attending the event are encouraged to do so before September 8, 2006, for doing so will save them $75. Tickets would otherwise cost $575 to attend two full days of online casino marketing.  Registration can be done at the CAC website, where marketers can also register at a later date for the Casino Affiliate Convention in Amsterdam.

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