This is not news from the land-based casino gambling industry, and it is not really news from the online casino gambling industry either.  Think of it as being more like news from the air-based casino gambling industry.  Joining the ranks of Virgin Airlines in some ways (Virgin is set to offer a functioning casino on one of their luxury jumbo jets), Bodog has been doing some flying of their own.

Bodog - the all-in-one online casino and gambling site known for branding their unique gambling lifestyle signed a deal with Inter Air Media to sponsor a fleet of Allegian Air airplanes back in April and it looks like their advertising campaign has successfully come to a close.

In what has come to be similar to Southwest Airlines promotion campaign for Sea World, in which several of their planes were wrapped with giant Shamu banners.  Allegiant's aircraft were wrapped in a similar style, but with the characteristic red emblazing of Bodog.  Going a step further, the company placed brochures about their online casino, sportsbook and poker room gambling business in the backs of passenger seats, and made in-flight announcements about their services.  Even the surfaces of tray tables were covered with a blackjack table reminiscent of the Bodog online casino.

The entire deal cost Bodog around half-a-million, and was chiefly targeted on Allegiant planes flying out of Las Vegas McCarran International Airport, which is where Allegiant bases their low-fare fleet out of - offering service to thirty-two cities in the U.S.