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Online Casino Conditions >>> Betting News >>> April News


German Online Gaming Developer Struggling With Casino Club

by Sheri Smith, News Staff
Writer      Bookmark with del.icio.us
April 15, 2007
 

German online gaming giant, Gaming VC, has reported end of year losses for 2006, which the company says they are seeking to offset by developing an online presence once again. Largely impacted by the unclear regulatory situation in Germany, Gaming VC says they are now looking into the prospects of entering the Italian online gambling market. Managing the Casino Club brand, which consists of an online casino and poker room, Gaming VC is also looking to develop an online sportsbook.

Chief Executive of Gaming VC, Kenny Alexander, said the company will be putting their focus into setting up an affiliate program and marketing their brand via the internet. It is surprising to think that Gaming VC has made it as far as they have without an affiliate program. However, a mailing campaign was successful at bringing in lots of business from German speaking gamers. Competing against a state-run gambling monopoly in Germany, Gaming VC has been facing some tough times.

Alexander says he is confident that liberalization is on the horizon in Germany and in more of Europe overall. A decision is expected later this year by German authorities whether or not to allow the gambling market to embrace privately owned and operated betting companies. Increased pressure by the European Union and recent court rulings may certainly help to influence how the German government goes about making this decision.

In the meantime, Gaming VC is investigating their best options to keep them afloat in these trying times. In addition to a tentative Italian facing online sportsbook, the company is already busy developing an online bingo and poker tournament offering, which they hope will be ready by the Fall of 2007. With over 58,000 active customers and over 100,000 registered users, the Casino Club brand gives Gaming VC good reason to invest and expand.

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