The growth of Party Gaming seems that it will be without end, considering the company's first quarter results for 2006.  Company earnings were recently reported by the Gibralter-based internet gambling company primarily known for their mega online poker room, Party Poker - And the numbers have exceeded even the most optimistic anticipations of investors and online gamers.

First quarter sales increased by a staggering 54% thanks to aggressive advertising in Europe, which Party Gaming has been eager to tap into for some time now.  Operating the first of their foreign language poker rooms, Party Gaming is now heavily marketing Party Poker in six different languages, including French and German.  And with the variety of multi-currency options offered on the website as well, it is no surprise that Party Gaming's database of online casino and poker players continues to grow.

In fact, new player sign-ups increased by 23% for the first quarter, with nearly 40% of these new players coming from outside the US, where Party Poker draws most of its customers from.  However, with increased marketing in Europe and elsewhere abroad, Party Gaming is fast becoming one of the most universally branded names in the online casino gambling industry.

In addition to the increase in poker revenue, Party Gaming also saw a sevenfold increase of revenue brought in by the online casino games at Party Casino.  This figure surpassed $83 million for the first quarter, which amounted to one quarter of Party Gaming's total revenue.  And although new online casino player memberships dropped 23% from the previous year, the introduction of blackjack to Party Poker was able to offset the loss.

As expected, Party Gaming's stock rose in correspondence to the company's further growth.  At a 4.7%, 6.75 pence increase, the stock was standing at 151.75 pence per share at the close of the first quarter.  With a total market value now valued at £6 billion ($10.6 billion), the original stock was being sold for 116 pence per share when it first hit the London Stock Exchange in the middle of 2005.