The mobile gambling industry is currently worth in
the neighborhood of $2 billion - Or, at least that is what the industry brought
in last year primarily via the European and Asian markets. With an
increase in online casinos offering mobile platforms that can be downloaded onto
mobile cell phones (as well as the blossoming technology to make it available),
more gamblers are using their mobiles to place live bets.
The new 3G-based VAS packages - so the mobile
technology is called - is helping to offer an even better playing experience
through those applications properly suited to it. As this technology
becomes more mainstreamed in online networks, and mobile phones are equipped
with the most advanced Java and video technology, mobile gambling is expected to
grow nearly seven times its size in the next five years.
Especially lottery applications, which primarily do
not require 3G technology, are expected to grow enormously in Asia, since
lottery is heavily favored in that region. Sports betting and skill games,
on the other hand, should likely see continued use via cell phones in European
regions.
Fueling these predictions are estimates from
research companies who are beginning to post numbers on the growth of this young
industry. Moderate findings estimate the industry will grow to over $7
billion in 2010, while some are generously estimating the mobile casino gambling
industry to reach over $19 billion in 2010.
Whichever figures are more close to the reality of
the situation, one thing is for certain - The Asian market is going to be a key
contributor to the growth. With cell phones being the most used in Asia,
the industry is expected to grow from $426 million to approximately $2.7 billion
in 2010.