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Online Casino Conditions >>> Betting News >>> April News


Empire Online Poised to Acquire and Invest in Gaming Sites


Online Casino Conditions Staff
April 29, 2006

Empire Online, who is primarily known for the online poker room Empire Poker, has reported that the company is now ready to begin searching out potential acquisitions after selling Empire Poker to Party Gaming for $250 million.  Even with first quarter earnings dropping somewhat from the previous quarter as well as revenue from the same quarter exactly one year ago, Empire Online still has a healthy bankroll which the company says they want to put to good use.

With $259 million available for acquisitions, Empire Online is indeed in a position to give itself more exposure outside of the U.S., which is where they have been primarily attracting all of their online traffic from.  Considering that online poker was their main source of income prior to selling to Party Gaming (betting revenue from poker dropped nearly 70% down to $5.8 million for the first quarter), Empire is seeking to diversify in the areas of sports betting and online skill gaming and bingo.

However, energy is still being put into the internet poker industry via the Empire owned and operated, Noble Poker, which is doing sufficiently well for itself...so much so that Empire is still considering further poker acquisitions.

As for casino games, Empire Online nearly tripled its casino related revenue since one year ago.  With a first quarter earnings mark of well over $15 million, online casino acquisitions are looking like a very plausible option and reality for the online gaming company.  With the tremendous financial flexibility held by Israeli group, as well as a smart team of executives, getting the buyout from Party Gaming may turn out to be an even sweeter deal than previously foreseen.

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