They may not offer sports bets, but that isn't to
say they will not in the not-to-distant future. The famed online casino
and poker room, 32Red is who is being referred to here, after signing a two-year
sponsorship deal with UK soccer club, Aston Villa FC. 32Red Casino is
based in Gibralter, and is widely known for their excellent online poker games
and casino gambling with UK and US gamers alike. They are traded on the
Alternative Investment Market of the London Stock Exchange, and are recommended
by online casino watchdog, eCOGRA.
Following the lead of other
online gaming sites in recent times, such as 888.com and Mansion (who signed one
of the largest logo deals ever - £60 million, four year deal with Manchester
United), 32Red has recognized the need for global branding. And what
better way than to team up with one of the most followed soccer clubs in the
world. Taking advantage of all the media and television coverage that
Aston Villa receives, 32Red Online Casino will now be prominently seen on the
home and away jerseys of the team.
Although no exact sums regarding
the deal were disclosed, it is known that 32Red will be paying out a six-figure
sum, as well as additional revenue going to Aston Villa as dictated in the
marketing agreement.
CEO of 32Red Casino, Ed Ware,
commented that the decision to make this sponsorship deal is in line with the
company's marketing strategy that includes the raising of brand awareness via
high profile sporting events, such as horse races and soccer matches. The
ensuring coverage by national press agencies, satellite television and other
media outlets will undoubtedly help to further brand 32Red on a global scale.
As for those interested in gambling at 32Red, most online gamers will agree that
it is a safe and reliable place to put down bets. 32Red Casino has won
numerous awards from notable online gambling magazines, including "Best Online
Casino".
